Graham P. Mull, AIF®, CFP®, MBA

Strategic Sales Leader | Fintech & Advisor Technology | Retirement Plan Solutions

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Executive Profile

Strategic sales leader with 20 years driving revenue growth in fintech and financial services, specializing in advisor technology and retirement plan solutions. Proven track record of building high-performing sales teams, scaling B2B SaaS platforms, and developing strategic partnerships in the $2M-$50M plan market.

Deep expertise in 401(k) fee benchmarking, fiduciary process automation, and advisor workflow optimization; directly aligned with modern advisor technology platforms. Currently leveraging hands-on advisor experience to identify market opportunities and solve real customer pain points in retirement plan technology.


Sales Leadership
  • Territory expansion
  • Team development
  • Revenue growth
  • Strategic partnerships
Fintech Expertise
  • SaaS solutions
  • Digital platforms
  • Workflow automation
  • API integrations
Market Knowledge
  • RIA channels
  • Broker-dealers
  • CPA partnerships
  • Retirement plan advisors
  • Third Party Administrators (TPAs)
Technical Skills
  • Sales Intelligence
  • CRM & Pipeline Management
  • Sales Analytics
  • Territory development/management
  • AI Sales Tools & No-code tools
Career Achievements & Impact
$8.5B+
Assets Generated

Total new assets captured across career spanning multiple leadership roles

40%
YOY Growth

Consistent revenue growth achieved through strategic partnerships and team development

200+
Advisor Network

Built extensive network of RIAs, broker-dealers, and strategic partners

90%
Promotion Rate

Direct reports promoted under Graham's leadership and mentorship

Key Performance Highlights
Sales Excellence

Achieved #1 sales manager ranking at Vanguard (2017) with $1.8B in assets captured, representing 63% YOY growth. Consistent top 5% performance rankings across multiple organizations.

Team Leadership

Successfully managed teams ranging from 9 to 550 employees, achieving highest employee engagement scores and developing talent pipeline with 90% promotion rate.

Technology Innovation

Developed proprietary fee benchmarking and fiduciary audit tools, reducing client plan costs by 20-40% through automated processes and workflow optimization.

Professional Experience Timeline
1
Foundation Wealth & Tax Advisors

Director of Qualified Plans | Wealth Advisor
December 2023 - Present | Charlotte, NC

  • Built 401(k) practice from ground-up including sales process, marketing, brand awareness, strategic partnerships, and offer
  • Leveraged technology to automate workflows, resulting in a ~10% decrease in administrative work
  • Developed and instituted pricing model and positioning strategy for both planning and retirement plan clients
  • Established 15+ strategic partnerships generating $2.5M in new AUM
  • Developed automated 6-Point Fiduciary Risk Audit system; improving both meeting and close rate by 25%+
  • Specialized in underserved SMID market ($2M-$50M plans)
2
The Vanguard Group - Regional Sales

Regional Sales Director – Institutional Investor Group
July 2019 – August 2023 | Remote (AR, LA, NM, OK, TX)

  • Transformed underperforming territory achieving 38% growth (2020)
  • Added 3 additional states to territory due to high performance in original footprint
  • Led successful pivot to virtual selling during COVID-19
  • Expanded addressable market by 40% across multiple channels
  • Coached and developed internal wholesaler to promotion within 18 months
3
The Vanguard Group - Sales Management

Flagship Sales Manager – Business Development
September 2017 – July 2019 | Charlotte, NC

  • Managed 18-member sales team driving $2.2B in new assets
  • Owned call center operations impacting 550 employees
  • Improved conversion rates by 25% through process innovation
4
The Vanguard Group - Retail Sales

Retail Sales Manager – Business Development
February 2016 – September 2017 | Scottsdale, AZ

  • Achieved #1 sales manager ranking with $1.8B in assets
  • Delivered 300% growth in asset capture rate
  • Transformed underperforming team to top 20% performance
Early Career
Vanguard

Personal Investor Supervisor
2014-2016

JPMorgan Chase

Branch Manager VP
2012-2014
Business Banking RM
2010-2012

Wells Fargo Bank

Store Manager II
2005-2009

Education & Professional Credentials
Academic Background
Master of Business Administration

W.P. Carey School of Business
Arizona State University (2013)
Concentration: Leadership

Bachelor of Science

W.P. Carey School of Business
Arizona State University (2008)
Major: Marketing

Professional Certifications
AIF®

Accredited Investment Fiduciary

CFP®

Certified Financial Planner

FINRA Licenses

Series 7, 24, 63, 65

Technology Expertise & Industry Knowledge
Retirement Plan Market

Deep understanding of 401(k) plan design, administration, and compliance. Expert in fiduciary requirements and ERISA regulations with specialized knowledge of SMID market ($2M-$50M plans).

Advisor Technology

Experience with digital recordkeeping platforms, API integrations, and workflow automation. Knowledge of fee benchmarking software and advisor pain points in technology adoption.

Technical Tools

Proficient in Salesforce, HubSpot, Tableau, Power BI, and advanced Excel. Experience with Vanguard RPA and various recordkeeping systems for comprehensive plan management.